Eoin Greensmyth 🔜 Martech Summit

Visionary
DISC Type : Ds

Head of Commercial Partnerships at Grasp

Lisbon Metropolitan Area, Portugal

Overview

Eoin is a commercial leader with over 10 years of experience in ad tech and digital media, having held roles at Google, Amazon, and Yahoo. He now leads Commercial Partnerships at Grasp and advises early-stage companies. People who have worked with him describe him as knowledgeable, a big-picture thinker, and a great team player.

Outside of his work in technology, Eoin is a keen sportsman and a coffee aficionado. He actively uses his professional network to help others in their careers and follows developments within the gaming industry, showing appreciation for new launches and intellectual property.

He was awarded "Delegate of the Year" by the IAA for his contributions and performance at their 2018 conference.

Personality Overview

Direct & Assertive

Objective Evaluator

Goal-Oriented

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Media QA & Compliance
His current role at Grasp is focused on preventive media QA and taxonomy compliance, a topic he frequently posts about in relation to helping advertisers prevent costly errors.
Ad Tech Growth
He specializes in creating scalable growth strategies for ad tech firms, both in his primary role and as a fractional leader and advisor for early-stage companies like Oshun.
The Advertising Evolution
He has authored articles and hosted panel discussions on the future of targeted advertising in a privacy-focused world, showing a deep interest in the industry's direction.

Media Appearances

Eoin has no verified media appearances

Work History

4-2024
Head of Commercial Partnerships at Grasp
7-2021
Business Advisor at Oshun
9-2023 - 3-2024
International Director, Sales & Partnerships (Contract) at Spider AF - Digital Ad Fraud Prevention
10-2022 - 8-2023
Industry Manager / Key Enterprise Account Manager at Google
4-2022 - 10-2022
Retail App Marketing Specialist & Client Lead (Rotation) at Google

Education

2009 - 2013
Bachelor's degree from Edinburgh Napier University
2002 - 2008
Education details unavailable from Aboyne Academy

More Information

Social Presence :

Prographics :

Exp : 8 Location : Lisbon Metropolitan Area, Portugal Job Level : Mid-senior Designation : Head of Commercial Partnerships at Grasp
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Insights For Selling To Eoin

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eoin is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eoin

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eoin move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eoin take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eoin

Personality Compatibility


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