Eric Anderson

Trailblazer
DISC Type : ID

Brand Manager for Private Label | Sales & Marketing at YRI Custom Designs

Portsmouth, New Hampshire, United States

Overview

Eric Anderson is a Brand Manager at YRI Custom Designs, specializing in sales and marketing for private labels. He dramatically expanded the companys collegiate market from 35 to over 700 schools. His expertise includes strategic planning, creative development, and digital marketing, supported by a business degree from New England College. People who have worked with him describe him as responsive and knowledgeable.

Personality Overview

Values Relationships

Achievement-Oriented

Friendly But Fast

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Collegiate Marketing
He led the expansion of YRI Custom Design’s footprint in the college market, growing the number of affiliated schools from 35 to over 700.
Private Label Branding
His current role is Brand Manager for Private Label, acting as the lead contact for a large collegiate representative group and developing manufacturing strategies.
Strategic Growth
His career demonstrates a focus on strategic marketing and business expansion, including his prior role as a Partner at Anderson & Mears developing marketing plans.

Media Appearances

Eric has no verified media appearances

Work History

10-2012
Brand Manager for Private Label | Sales & Marketing at YRI Custom Designs
Partner at Anderson & Mears
5-2009 - 1-2010
Advertising Manager at Maine Home + Design Magazine
5-2009 - 1-2010
Advertising Manager at Maine magazine
Media Consultant at Seacoast Media Group

Education

2001 - 2005
Business from New England College

More Information

Social Presence :

Prographics :

Exp : 13 Location : Portsmouth, New Hampshire, United States Job Level : Middle Designation : Brand Manager for Private Label | Sales & Marketing at YRI Custom Designs
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Eric

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Eric take some risk or not?

  • They can take risks if necessary.

You And Eric

Personality Compatibility


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