Eric Berridge in

Eric Berridge

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CEO at Coastal
📍 New York, New York, United States

Eric Berridge is the CEO of Coastal, a top Salesforce consultancy recently acquired by Tata. A 25-year veteran of the Salesforce ecosystem, he previously co-founded and led Bluewolf, which was acquired by IBM. He holds an MBA from NYU Stern and is a two-time author and TED speaker.

As a vocal advocate for the Arts & Humanities, Eric integrates his Master of Fine Arts into his people-first leadership philosophy. He believes empathy is a critical business driver and applies principles from his creative background to foster innovation and build strong company cultures.

Eric holds two distinct masters degrees: an MBA from NYU Stern and a Master of Fine Arts from The New School.

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Current Role
CEO
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eric cares about

Customer Obsession
Authored the book "Customer Obsessed" and co-hosts a podcast on the topic, redefining customer-centricity for the tech era.
Salesforce Ecosystem
A 25-year pioneer in the space, having founded and scaled two major global Salesforce consultancies (Bluewolf and Coastal).
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Career

Work history

9-2023
CEO
Coastal
12-2020 - 2-2023
EVP Commercial Officer
Salesforce
10-2020
Board Member
Coastal
1-2020
Co Host
Customer Obsessed Podcast
12-2000 - 10-2019
Co-Founder and CEO
Bluewolf, an IBM Company
In the press

Media appearances

Eric Berridge on the CEO.com Podcast. Featured in CEO.com Podcast (featured on Coastal Cloud website)
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Coastal CEO Eric Berridge. Featured in CEO.com
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Education
2020 - 2023
Masters in Fine Arts
The New School
1997 - 1999
Masters
NYU Stern School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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