Eric Berridge

Go-getter
DISC Type : d

CEO at Coastal

New York, New York, United States

Overview

Eric Berridge is the CEO of Coastal, a top Salesforce consultancy recently acquired by Tata. A 25-year veteran of the Salesforce ecosystem, he previously co-founded and led Bluewolf, which was acquired by IBM. He holds an MBA from NYU Stern and is a two-time author and TED speaker.

As a vocal advocate for the Arts & Humanities, Eric integrates his Master of Fine Arts into his people-first leadership philosophy. He believes empathy is a critical business driver and applies principles from his creative background to foster innovation and build strong company cultures.

Eric holds two distinct masters degrees: an MBA from NYU Stern and a Master of Fine Arts from The New School.

Personality Overview

Vision Oriented

Direct & Candid

Decisive

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Customer Obsession
Authored the book "Customer Obsessed" and co-hosts a podcast on the topic, redefining customer-centricity for the tech era.
Salesforce Ecosystem
A 25-year pioneer in the space, having founded and scaled two major global Salesforce consultancies (Bluewolf and Coastal).
Arts in Business
Holds an MFA and actively promotes integrating learnings from the arts and humanities to drive empathy and creative leadership in business.

Media Appearances

Eric Berridge on the CEO.com Podcast. Featured in CEO.com Podcast (featured on Coastal Cloud website)

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Coastal CEO Eric Berridge. Featured in CEO.com

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Dreamforce 2023 – ex‑Bluewolf founding CEO Eric Berridge takes helm of Coastal Cloud. Featured in Diginomica

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Work History

9-2023
CEO at Coastal
12-2020 - 2-2023
EVP Commercial Officer at Salesforce
10-2020
Board Member at Coastal
1-2020
Co Host at Customer Obsessed Podcast
12-2000 - 10-2019
Co-Founder and CEO at Bluewolf, an IBM Company

Education

2020 - 2023
Masters in Fine Arts from The New School
1997 - 1999
Masters from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : CEO at Coastal
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Eric

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Eric take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Eric

Personality Compatibility


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