Eric Koch in

Eric Koch

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Director of Demand Generation at Schellman
📍 Washington DC-Baltimore Area, United States

Eric is a B2B growth marketing leader with over a decade of experience in SaaS and professional services. As Director of Demand Generation at Schellman, he architects GTM engines and executes demand strategies to drive predictable revenue. Colleagues describe him as innovative, performance-driven, and a supportive leader.

He holds a Bachelor of Science from Virginia Tech and an MBA from the University of Phoenix, along with a certification in Generative AI for Digital Marketers.

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Experience
21 Years
Current Role
Director of Demand Generation
Job Level
Mid-senior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Eric shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Eric cares about

GTM Engines
His professional focus is on architecting and executing Go-to-Market strategies that align marketing and sales to drive revenue growth for B2B tech and service firms.
AI Governance
He recently highlighted the growing importance of AI governance, noting that it is quickly shifting from a discussion topic to a critical compliance requirement for businesses.
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Career

Work history

2-2026
Director of Demand Generation
Schellman
2-2024 - 2-2026
Director of Account Based Marketing (ABM)
Unanet
7-2021 - 2-2024
Marketing Director/ABM
Coalfire
6-2019 - 7-2021
Marketing Manager
RoboMQ
6-2016 - 6-2019
Founder and Principal
The Creative Marketing Zone
In the press

Media appearances

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Education
Bachelor of Science - BS
Virginia Tech
Master of Business Administration - MBA
University of Phoenix
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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