Eric Liftin

Critic
DISC Type : C

founder/CEO at Tunnel X

Brooklyn, New York, United States

Overview

Eric Liftin is the founder and principal of MESH Architectures, a practice he established to innovate at the intersection of architecture, technology, and sustainability. A graduate of Yale and Columbia, he leads his firm in using new materials and methodologies and also teaches sustainability in Columbia Universitys real estate development program.

His interests extend beyond traditional architecture into the digital realm, focusing on how technology shapes human interaction and privacy. This led him to found Tunnel X, a platform for secure, private online communication, reflecting his deep engagement with the digital landscape and its impact on society.

Eric designed Timber House, the first mass-timber condominium building in the New York City region, pioneering a more sustainable construction method.

Personality Overview

Objective Thinker

Precise

ROI Driven

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Sustainable Architecture
He teaches sustainability at Columbia University and recently completed Timber House, a project recognized for its sustainable design and use of innovative, environmentally-friendly materials.
Mass Timber Construction
He is a pioneer in this field within New York, having designed the region's first mass-timber condominium, demonstrating his expertise and passion for this sustainable building method.
Digital Privacy
He founded Tunnel X, a platform specifically created for secure and private online conversations, showing a clear interest in personal digital security and discreet communication.

Media Appearances

Eric has no verified media appearances

Work History

3-2013
founder/CEO at Tunnel X
7-2010
Adjunct Assistant Professor at Columbia University
5-2009 - 12-2015
Principal at 10X Studio
1997
Principal at MESH Architectures
5-1996 - 9-1997
Information Architect at Firefly Network

Education

1991 - 1994
M.Arch from Columbia University Graduate School of Architecture, Planning & Preservation
1986 - 1990
BA from Yale University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Brooklyn, New York, United States Job Level : Junior Designation : founder/CEO at Tunnel X
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Eric

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Eric take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Eric

Personality Compatibility


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