Eric Lin

Questioner
DISC Type : c

CMO and Head of US Operation at Shinebed International

Cambridge, Massachusetts, United States

Overview

Eric has no verified overview

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Eric has no verified topics they care about

Media Appearances

Eric has no verified media appearances

Work History

9-2024
CMO and Head of US Operation at Shinebed International
10-2023 - 4-2025
Director of Product Marketing at HelloFresh
1-2021 - 12-2022
Founder and CEO at Chichi Snacks
5-2016 - 12-2020
Senior Director, Product Innovation at The Coca-Cola Company
5-2014 - 4-2016
Director of Strategic Planning at The Coca-Cola Company

Education

6-2022 - 6-2023
Master of Business Administration - MBA from Massachusetts Institute of Technology
2000 - 2004
B.S. in Statistics from Peking University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cambridge, Massachusetts, United States Job Level : Leadership Designation : CMO and Head of US Operation at Shinebed International
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Eric

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Eric take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Eric

Personality Compatibility


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