Eric Pearch

Captain
DISC Type : DS

VP, Performance Marketing at Rocket Mortgage

Plymouth, Michigan, United States

Overview

Eric Pearch is the VP of Performance Marketing at Rocket, where he leads programs that compound revenue. His expertise spans direct response marketing, lead generation, and website strategy for many of the Rock Family of Companies. Colleagues describe him as a "wicked smart" and an "unbelievable search resource. "

Eric holds a Bachelors Degree from the University of Michigan. While his public profile is focused on his professional achievements, his long-standing career at Detroit-based Rocket suggests strong ties to the local community and its interests.

Unique fact: Eric started his marketing career by growing and flipping websites, showcasing his early entrepreneurial spirit in the digital space.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Performance Marketing
As the VP of Performance Marketing, this is his core responsibility, focusing on driving revenue growth through measurable marketing campaigns.
Customer Acquisition
His career progression from lead generation to client acquisition demonstrates a deep focus on attracting and converting new customers for Rocket.
SEO & Website Strategy
He is responsible for website strategy and is highly recommended for his deep expertise in SEO and search marketing.

Media Appearances

Eric has no verified media appearances

Work History

7-2021
VP, Performance Marketing at Rocket Mortgage
1-2018 - 6-2021
Senior Director, Client Acquisition at Rocket Mortgage
1-2017 - 1-2018
Director, Lead Generation at Rocket Mortgage
1-2014 - 12-2016
Team Leader, Paid Search and Organic Search at Quicken Loans
10-2011 - 12-2013
Paid Search & Emerging Media Program Lead at Quicken Loans

Education

Bachelor's Degree from University of Michigan
High School Diploma from Catholic Central High School

More Information

Social Presence :

Prographics :

Exp : 21 Location : Plymouth, Michigan, United States Job Level : Senior Designation : VP, Performance Marketing at Rocket Mortgage
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Eric

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Eric take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Eric

Personality Compatibility


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