Eric W. Stroup

Questioner
DISC Type : c

VP R&D, UCC at BD

Covington, Georgia, United States

Overview

Eric is a global R&D leader with nearly 30 years of experience in the medical device field, currently serving as VP of R&D, UCC at BD. He has a long history of driving innovation and leading product development, including a 26-year tenure at Fresenius Medical Care. Colleagues describe him as a capable, experienced, and affable leader.

Based on his recent professional activities, he appears to be heavily focused on building his R&D team in Covington, Georgia. He is a PhD candidate at the University of Utah and previously earned a Mechanical Engineering degree from North Carolina State University.

Unique fact: At Fresenius, he created an innovation program and successfully implemented an agile transformation (SAFe) for his teams, demonstrating a commitment to modernizing R&D processes.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Medical Device Innovation
His entire career, including leadership roles at BD and Fresenius Medical Care, has been dedicated to R&D and new product development in the medical device industry.
Agile Transformation
He personally created an innovation program and implemented SAFe lean-agile transformation for his teams at a previous company, showing a focus on modern development methodologies.
Talent Acquisition
Multiple recent social media posts indicate he is actively and personally involved in recruiting and building up his R&D team in Georgia.

Media Appearances

Eric has no verified media appearances

Work History

9-2023
VP R&D, UCC at BD
4-2014 - 8-2022
Senior Vice President, Product Engineering Center - Dialyzers, Membranes, Adsorbers at Fresenius Medical Care
1-2008 - 4-2014
Director of R&D, Hemodialyzers at Fresenius Medical Care
Sr. R&D Manager, Hemodialyzers at Fresenius Medical Care

Education

1989 - 1996
PhD candidate from University of Utah
2008 - 2008
Advanced Management Program - Fresenius from INSEAD

More Information

Social Presence :

Prographics :

Exp : 17 Location : Covington, Georgia, United States Job Level : Senior Designation : VP R&D, UCC at BD
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Insights For Selling To Eric W.

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric W. is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Eric W.

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Eric W. move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Eric W. take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Eric W.

Personality Compatibility


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