Eric Wittman

Initiator
DISC Type : Di

Chief Executive Officer at VSCO®

San Francisco, California, United States

Overview

Eric Wittman is the CEO of VSCO, leading the companys transformation to support serious creators. With over 25 years of experience, he has held executive roles at Figma, Atlassian, and Adobe, specializing in building product-centric cultures and innovative go-to-market strategies. People who have worked with him describe him as smart, disciplined, and rational.

Personally, Eric is deeply connected to the creative community. An avid photographer himself, he owns a Leica camera and enjoys attending industry events to engage directly with creators. He believes community is crucial for creatives, offering support in what can often be a solitary profession.

He is a firm believer in the mantra: "Things may come to those who wait, but only the things left by those who hustle. ”

Personality Overview

Friendly Challenger

Impact-Oriented

Conviction Driven

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Creator Monetization
His recent strategy for VSCO centers on helping serious creators and photographers make a living from their skills through new tools, brand connections, and business management features.
AI & Creativity
He publicly discusses AI's role in art, emphasizing a "human-centered" approach where it assists creators, as seen with VSCO's integration of advanced image-generation models.
Photography Ecosystems
Through recent acquisitions, he is focused on building an end-to-end ecosystem for photographers that integrates business management, community, and education alongside creative tools.

Media Appearances

Eric has no verified media appearances

Work History

9-2023
Chief Executive Officer at VSCO®
2-2022
Investor at RAPIDFORT
6-2021 - 9-2023
President at VSCO®
6-2021
Investor at Pocus
4-2021
Investor at Arcade

Education

Eric has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at VSCO®
URL has been copied!

Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Eric

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Eric take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Eric

Personality Compatibility


Other VSCO® Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.