Erica Campbell Byrum

Commander
DISC Type : D

Assistant Vice President of Social Media (SaaS Solutions) at Apartments.com

Norfolk, Virginia, United States

Overview

Erica has no verified overview

Personality Overview

Risk-Taker

Very Quick

Strong-Willed

They take a lot of pride in personal achievements.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

2-2018
Assistant Vice President of Social Media (SaaS Solutions) at Apartments.com
11-2014
Co-Author Youtility for Real Estate at Youtility for Real Estate: Why Smart Real Estate Professionals are Helping, Not Selling
2-2017 - 2-2018
Assistant Vice President of Social Media for ForRent.com® at Dominion Enterprises
1-2012 - 2-2017
Director of Social Media for ForRent.com® and Homes.com® at Dominion Enterprises
10-2010 - 1-2012
Director of Marketing for ForRent.com® at Dominion Enterprises

Education

2000 - 2004
Bachelor of Science in Sports Management from Old Dominion University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Norfolk, Virginia, United States Job Level : Senior Designation : Assistant Vice President of Social Media (SaaS Solutions) at Apartments.com
URL has been copied!

Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erica

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erica take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erica

Personality Compatibility


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