Marcelo Goldar
Login to view DISC.Marcelo Goldar is a strategic Marketing Manager at Avalian Salud, specializing in healthcare, insurance, and financial services. He has a proven record of driving business growth and enhancing brand positioning through multi-channel strategies. Described by colleagues as creative and possessing strong ownership, he has a postgraduate degree from Universidad de Ciencias Empresariales y Sociales.
Marcelo is passionate about connecting health and wellness with community engagement, particularly through sports. He spearheads major partnerships with iconic Argentine soccer and hockey clubs, including Boca Juniors, River Plate, and Rosario Central, embedding the Avalian brand within the fabric of national sports culture and promoting well-being to a wider audience.
He led the rebranding of Aca Salud to Avalian, which won the prestigious Premio Mercurio for its branding strategy in 2020.
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