Marcelo Goldar

Critic
DISC Type : C

Marketing Manager at Avalian Salud

Argentina

Overview

Marcelo Goldar is a strategic Marketing Manager at Avalian Salud, specializing in healthcare, insurance, and financial services. He has a proven record of driving business growth and enhancing brand positioning through multi-channel strategies. Described by colleagues as creative and possessing strong ownership, he has a postgraduate degree from Universidad de Ciencias Empresariales y Sociales.

Marcelo is passionate about connecting health and wellness with community engagement, particularly through sports. He spearheads major partnerships with iconic Argentine soccer and hockey clubs, including Boca Juniors, River Plate, and Rosario Central, embedding the Avalian brand within the fabric of national sports culture and promoting well-being to a wider audience.

He led the rebranding of Aca Salud to Avalian, which won the prestigious Premio Mercurio for its branding strategy in 2020.

Personality Overview

Critic

ROI Driven

Precise

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sports Marketing
He has successfully forged partnerships making Avalian the official health coverage for major sports clubs like Boca Juniors, River Plate, and Rosario Central.
Brand Strategy
He focuses on differentiating the brand by identifying unique company values and led the rebranding that won a 2020 Premio Mercurio award.
Youth-Focused Products
He recently launched "Hoy, " an innovative health plan specifically designed for the needs and experiences of young adults aged 18 to 35.

Media Appearances

Marcelo has no verified media appearances

Work History

10-2020
Marketing Manager at Avalian Salud
1-2016 - 10-2020
Jefe de Marketing at Aca Salud Cobertura Médica at Aca Salud
9-2007 - 4-2015
Jefe de Publicidad, Área de Estrategia de Negocios y Marketing at La Caja
Marketing and Communication Manager, Corporate Finance at Citi

Education

2018 - 2018
Marketing: Analytics y Métricas del Negocio from Universidad de 'San Andrés'​
1994 - 1995
Posgrado from Universidad de Ciencias Empresariales y Sociales

More Information

Social Presence :

Prographics :

Exp : 17 Location : Argentina Job Level : Middle Designation : Marketing Manager at Avalian Salud
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Insights For Selling To Marcelo

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marcelo is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Marcelo

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Marcelo move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Marcelo take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Marcelo

Personality Compatibility


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