Erica Dill-Russell

Wildcard
DISC Type : cis

Chief Commercial Officer at Kraken Technology Group

Tampa, Florida, United States

Overview

Erica Dill-Russell is the Chief Commercial Officer at Kraken Technology Group, a maritime autonomy startup. She leverages an extensive background, including service with the New Zealand Defence Forces and as a liaison for US Special Operations Command, to drive Krakens global growth and connect innovative technology with government and defense operators.

Originally from New Zealand and now based in Florida, Erica is active in endurance sports outside of work. Her personal interests include swimming, biking, and running. She often refers to herself as the "token kiwi at American gatherings, " blending her international background with her life in the United States.

Unique fact: Erica previously served as a Science and Technology Foreign Liaison at the Headquarters for US Special Operations Command (SOCOM).

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Maritime Autonomy
As CCO of Kraken Technology Group, she is at the forefront of developing and commercializing uncrewed and autonomous high-performance marine vessels for defense clients.
Defense Innovation
Through her DefTechLink co-founding and podcast, she focuses on helping tech companies navigate the complex defense market and bridge the gap from initial interest to contract.
Indo-Pacific Security
She has spoken about the strategic importance of the Indo-Pacific region, viewing it as a critical area of focus for defense technology and operations.

Media Appearances

Making waves: Erica Dill‑Russell joins Kraken Technology Group as Chief Commercial Officer. Featured in Resilience Media

See Now

Work History

11-2025
Chief Commercial Officer at Kraken Technology Group
10-2025
Co-Founder at DefTechLink
6-2025 - 11-2025
Director of International Operations at Knowmadics
1-2023 - 6-2025
Director of International Operations at Liberty Alliance
5-2017 - 12-2022
Research Analyst at Defence Technology Agency, NZDF

Education

2-2013 - 12-2014
Masters from Massey University - Te Kunenga ki Pūrehuroa
2-2006 - 12-2009
Bachelor of international business from University of Otago

More Information

Social Presence :

Prographics :

Exp : 11 Location : Tampa, Florida, United States Job Level : Leadership Designation : Chief Commercial Officer at Kraken Technology Group
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erica

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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