Erica Etkin

Commander
DISC Type : D

Client Partner at Life360

New York, New York, United States

Overview

Erica has no verified overview

Personality Overview

Strong-Willed

Risk-Taker

Very Quick

They prefer to be the ones controlling the conversation or defining the terms.  They take a lot of pride in personal achievements. They are not always relationship oriented.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

4-2026
Client Partner at Life360
4-2023 - 12-2025
Industry Lead, Media Sales at T-Mobile
10-2021 - 4-2023
Senior Account Executive, Media Sales at T-Mobile
9-2020 - 10-2021
Account Executive, Media Sales at T-Mobile
9-2017 - 9-2020
Digital Account Executive, Global Partnerships at AEG

Education

2008 - 2012
BA from University of Wisconsin-Madison
2011 - 2011
Study Abroad Semester Florence from Richmond American University London

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : N/A Designation : Client Partner at Life360
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erica

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erica take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erica

Personality Compatibility


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