Erica Fitzgibbons

Evaluator
DISC Type : dsc

Director of Business Development at TMG

Tampa, Florida, United States

Overview

Erica Fitzgibbons is the Director of Growth, specializing in B2B and D2C commerce transformations. With a background at firms like Salesforce and Contentsquare, she has deep industry expertise. Colleagues describe her as immensely knowledgeable, committed, and a natural seller. She holds a Bachelor of Science from Western Illinois University.

Erica is passionate about giving back to the community, a value she actively pursues through mentorship. She has dedicated significant time to the ATMN Mentorship Program, demonstrating her commitment to helping others succeed.

She earned the Salesforce Volunteer Impact Trailblazer Award for her significant contributions as a mentor.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

B2B Commerce Strategy
Her career is focused on leading digital strategy and commerce transformations for B2B and D2C companies in manufacturing and distribution.
Shopify Ecosystem
She recently obtained multiple Shopify partner certifications and actively promotes solutions for brands migrating to the platform from systems like SAP.
Community Mentorship
Earned a Salesforce award for her impactful volunteer work with the ATMN Mentorship Program, stating that giving back is a core personal value.

Media Appearances

Erica has no verified media appearances

Work History

6-2024 - 10-2025
Director of Business Development at TMG
6-2023 - 6-2024
Sr Enterprise Account Executive at Contentsquare
4-2021 - 6-2023
Salesforce Commerce Account Executive - Retail & Consumer Goods at Salesforce
9-2020 - 5-2021
Commerce Portfolio Specialist at Perficient
9-2016 - 9-2020
Senior Account Executive at Gorilla Group

Education

Bachelor of Science - BS from Western Illinois University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Tampa, Florida, United States Job Level : N/A Designation : Director of Business Development at TMG
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erica

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erica take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erica

Personality Compatibility


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