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Erica Hasenfus

Trailblazer · DISC type ID
Director, Global Marketing at Kraken Robotics
📍 Halifax, Massachusetts, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
9 Years
Current Role
Director, Global Marketing
Job Level
Mid-senior
Location
Halifax, Massachusetts, United States
Personality Overview

How Erica shows up

Values Relationships
Friendly But Fast
Persuasive

They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.
 A combination of speed and relationship gets the best response from them.

Priorities

Topics Erica cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2024
Director, Global Marketing
Kraken Robotics
9-2022 - 6-2024
Principal, Marketing Communications
MITRE
7-2020 - 9-2022
Strategic Communications Manager
Mission Technologies, a division of HII
8-2019 - 7-2020
Associate Marketing Manager
Hydroid, Inc.
12-2018 - 8-2019
Marketing Communications Specialist II
Hydroid, Inc.
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1-2018 - 9-2021
Master of Business Administration - MBA
Isenberg School of Management, UMass Amherst
2008 - 2013
Bachelor of Arts (B.A.)
Harvard University
Social presence
in
Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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