Erica Herrera

Inquirer
DISC Type : dc

Director of Marketing at Great American Restaurants

Arlington, Virginia, United States

Overview

Erica has no verified overview

Personality Overview

Hard To Convince

Demanding

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

5-2021
Director of Marketing at Great American Restaurants
10-2020 - 5-2021
Senior Email Marketing Specialist at Lidl US
8-2018
Retail Marketing and Business Development Sr. Specialist at Bentley Motors, Inc
7-2014 - 8-2018
Brand Extension Specialist at Bentley Motors, Inc
3-2013 - 7-2014
Administrative Coordinator at Bentley Motors, Inc

Education

2007 - 2011
Bachelor of Arts from The College of Wooster
2009 - 2009
German from The University of Freiburg

More Information

Social Presence :

Prographics :

Exp : 14 Location : Arlington, Virginia, United States Job Level : Mid-senior Designation : Director of Marketing at Great American Restaurants
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Erica

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erica take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Erica

Personality Compatibility


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