Erica Rutt Gale

Enthusiast
DISC Type : i

Principal & Co-President at Red Lantern Strategy

Brooklyn, New York, United States

Overview

Erica has no verified overview

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

8-2011
Principal & Co-President at Red Lantern Strategy
11-2009 - 7-2011
Owner at Erica Rutt and Associates
2001 - 2009
Vice President, Partner at Insight Research Group
2000 - 2001
Sales Research Manager at Snowball.com/ IGN Entertainment
2000 - 2001
Recruiter at Myrecruiter

Education

1993 - 1997
BS from University of Massachusetts Amherst

More Information

Social Presence :

Prographics :

Exp : 29 Location : Brooklyn, New York, United States Job Level : Senior Designation : Principal & Co-President at Red Lantern Strategy
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Erica

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Erica take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Erica

Personality Compatibility


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