Erica Strauss

Observer
DISC Type : ci

Chief Commercial Officer at Trade Coffee

New York, New York, United States

Overview

Erica Strauss is the Chief Commercial Officer at Trade Coffee, leveraging a strong background in merchandising from previous leadership roles at The Rounds and JOKR. Her career is backed by an MBA from the NYU Stern School of Business and shows a clear trajectory in commercial strategy.

Her professional passion for coffee extends into her personal interests. She is energized by the craft of coffee making, enjoys attending industry events like World of Coffee, and finds connecting with roaster partners to be the most rewarding part of her work.

She believes the best part of her job is visiting roasters to see their craft up close.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Roaster Partnerships
Her posts consistently emphasize that connecting with roasters, seeing their craft, and expanding these partnerships is the highlight of her work at Trade Coffee.
Coffee Industry
Attends major industry events like World of Coffee and expresses excitement and energy for the future direction of the specialty coffee market.
Customer Loyalty
She is actively focused on retention marketing, having advertised a role to lead programs that strengthen the customer journey and reduce churn.

Media Appearances

Erica has no verified media appearances

Work History

7-2025
Chief Commercial Officer at Trade Coffee
9-2024 - 7-2025
Chief Merchandising Officer at Trade Coffee
3-2024 - 6-2024
VP of Merchandising at The Rounds
9-2022 - 2-2024
Head of Merchandising at The Rounds
6-2021 - 6-2022
Director of Merchandising at JOKR

Education

2015 - 2017
Master of Business Administration (MBA) from NYU Stern School of Business
2007 - 2011
Bachelor of Science from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Leadership Designation : Chief Commercial Officer at Trade Coffee
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erica

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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