Erica Strauss in

Erica Strauss

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Chief Commercial Officer at Trade Coffee
📍 New York, New York, United States

Erica Strauss is the Chief Commercial Officer at Trade Coffee, leveraging a strong background in merchandising from previous leadership roles at The Rounds and JOKR. Her career is backed by an MBA from the NYU Stern School of Business and shows a clear trajectory in commercial strategy.

Her professional passion for coffee extends into her personal interests. She is energized by the craft of coffee making, enjoys attending industry events like World of Coffee, and finds connecting with roaster partners to be the most rewarding part of her work.

She believes the best part of her job is visiting roasters to see their craft up close.

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Experience
12 Years
Current Role
Chief Commercial Officer
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

How Erica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erica cares about

Roaster Partnerships
Her posts consistently emphasize that connecting with roasters, seeing their craft, and expanding these partnerships is the highlight of her work at Trade Coffee.
Coffee Industry
Attends major industry events like World of Coffee and expresses excitement and energy for the future direction of the specialty coffee market.
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Career

Work history

7-2025
Chief Commercial Officer
Trade Coffee
9-2024 - 7-2025
Chief Merchandising Officer
Trade Coffee
3-2024 - 6-2024
VP of Merchandising
The Rounds
9-2022 - 2-2024
Head of Merchandising
The Rounds
6-2021 - 6-2022
Director of Merchandising
JOKR
In the press

Media appearances

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Education
2015 - 2017
Master of Business Administration (MBA)
NYU Stern School of Business
2007 - 2011
Bachelor of Science
University of Wisconsin-Madison
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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