Erica Ty

Observer
DISC Type : ci

Marketing Manager at Practising Law Institute (PLI)

Sunnyvale, California, United States

Overview

Erica has no verified overview

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

5-2025
Marketing Manager at Practising Law Institute (PLI)
7-2024 - 5-2025
Event Marketing Manager at Informa Markets
8-2021 - 7-2024
Marketing Specialist at MMGNET Group
11-2019 - 8-2021
Associate Marketing Manager at Taylor & Francis Group
10-2016 - 11-2019
Marketing Coordinator at Levine Music

Education

2012 - 2016
Bachelor of Arts (B.A.) from George Mason University
2012 - 2016
Bachelor's Degree from George Mason University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Sunnyvale, California, United States Job Level : Middle Designation : Marketing Manager at Practising Law Institute (PLI)
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erica

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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