Erica (Vance) Barth

Enthusiast
DISC Type : i

Managing Director, Global Head of Performance Marketing & Analytics at Edelman DXI

Pompano Beach, Florida, United States

Overview

Erica has no verified overview

Personality Overview

Story Driven

Non-Confrontational

Consensus Focused

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Erica has no verified topics they care about

Media Appearances

Erica has no verified media appearances

Work History

11-2025
Managing Director, Global Head of Performance Marketing & Analytics at Edelman DXI
7-2022 - 11-2025
Managing Director, US Head of Performance Marketing & Analytics at Edelman DXI
12-2020 - 6-2022
Managing Director, Edelman Data & Intelligence at Edelman
6-2019 - 12-2020
General Manager, Edelman Digital Chicago at Edelman
7-2017 - 6-2019
SVP, Performance Marketing at Edelman

Education

1998 - 2003
BS from Penn State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pompano Beach, Florida, United States Job Level : Mid-senior Designation : Managing Director, Global Head of Performance Marketing & Analytics at Edelman DXI
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erica

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Erica take some risk or not?

  • They can take some low-probability risks if needed.

You And Erica

Personality Compatibility


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