Erica Wenger 🏕️

Wildcard
DISC Type : cis

Founder & GP at Park Rangers Capital 🏕️

New York, New York, United States

Overview

Erica Wenger is the Founding General Partner at Park Rangers Capital, a pre-seed and seed stage venture firm. A three-time founder with a Masters in Social Entrepreneurship from the University of Southern California, she focuses on investing in durable, purpose-driven startups that build strong communities.

Outside of her VC role, Erica is a prominent content creator and community builder in the tech space. She hosts the "Trailblazers Podcast, " where she interviews tech leaders about their unconventional paths to success, and actively shares fundraising advice with her network.

Unique fact: She champions the concept of investing in "elephant companies" over "unicorns, " prioritizing sustainable, purpose-driven growth rather than rapid, high-valuation pursuits.

Personality Overview

ROI Driven

Requires Proof

Friendly But Slow

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

VC Fundraising
Frequently creates content on the topic, including a podcast episode on "how to raise a VC fund, " sharing her personal strategies and mental preparation tips.
Community-Led Growth
Her firm's core investment thesis is backing startups that turn customers into members and companies into communities, reflecting a deep belief in this model.
Founder Mentality
As a 3x founder, she often discusses the emotional journey of entrepreneurship, from the highs to the lows, and what it takes to build a company.

Media Appearances

Erica has no verified media appearances

Work History

Founder & GP at Park Rangers Capital 🏕️
NYC Ambassador at Brex
Founding Creator & Podcast Host at Fireside
Head of Platform at Worklife Ventures
Founding Teammate & Chief of Staff at Madefor

Education

Undergrad from University of Southern California
Master of Social Entrepreneurship from University of Southern California

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : Leadership Designation : Founder & GP at Park Rangers Capital 🏕️
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Persuade objectively how your product will help them achieve their goals
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Erica

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Erica take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erica

Personality Compatibility


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