Erica Williams in

Erica Williams

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Digital Manager at Affinity Water
📍 Hatfield, England, United Kingdom

Erica is the Digital Manager at Affinity Water, where she has grown her career from a coordinator role. She specializes in managing the website lifecycle to deliver optimal user experiences. Colleagues describe her as an attentive, approachable, and knowledgeable leader. She holds a Bachelor of Arts from the University of Hertfordshire.

Driven by a passion for helping others, Erica volunteers her digital skills as a Website Manager for The Association of Jamaicans (UK) Trust, where she maintains their WordPress site. She thrives on the daily challenges and opportunities that come with working in the digital space and believes in working hard.

Erica recently led a successful website transformation to enhance the digital customer experience and align it with the companys brand.

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Experience
19 Years
Current Role
Digital Manager
Job Level
Middle
Location
Hatfield, England, United Kingdom
Personality Overview

How Erica shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erica cares about

Digital User Experience
Her roles at Affinity Water consistently focus on delivering great digital experiences centered on user needs, analytics, and journey improvements.
Team Leadership
She is actively hiring for her team and is described in recommendations as an attentive and motivating manager who provides clear guidance to her direct reports.
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Career

Work history

3-2024
Digital Manager
Affinity Water
4-2017 - 3-2024
Digital Content Strategy Manager
Affinity Water
5-2012 - 3-2017
Digital Engagement Co-ordinator
Affinity Water
2-2023
Website Manager (Volunteer)
The Association of Jamaicans (UK) Trust
6-2006 - 5-2012
Customer Service Advisor
Veolia UK
In the press

Media appearances

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Education
2006 - 2009
Bachelor of Arts (BA)
University of Hertfordshire
2005 - 2006
HE Diploma
West Herts College
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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