Erica is the Digital Manager at Affinity Water, where she has grown her career from a coordinator role. She specializes in managing the website lifecycle to deliver optimal user experiences. Colleagues describe her as an attentive, approachable, and knowledgeable leader. She holds a Bachelor of Arts from the University of Hertfordshire.
Driven by a passion for helping others, Erica volunteers her digital skills as a Website Manager for The Association of Jamaicans (UK) Trust, where she maintains their WordPress site. She thrives on the daily challenges and opportunities that come with working in the digital space and believes in working hard.
Erica recently led a successful website transformation to enhance the digital customer experience and align it with the companys brand.
Read the full overview →They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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