Erica Zelaya in

Erica Zelaya

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Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing at AMD
📍 Greater Seattle Area, United States

Erica Zelaya is a marketing director at AMD, specializing in global go-to-market strategies and strategic partnerships, particularly with Microsoft. She leverages a robust PR and media background to drive brand success. Colleagues describe her as a visionary leader who brings clarity, structure, and a strong sense of ownership to her projects.

She is a forward-thinking individual who believes that continuous improvement is the only path forward. Her writing suggests she values self-reliance, personal growth, and strong friendships as essential components for navigating lifes challenges and achieving fulfillment.

One colleague noted that her last name, Zelaya, sounds like that of a comic book hero.

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Experience
24 Years
Current Role
Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing
Location
Greater Seattle Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Erica cares about

AI for Productivity
Writes about how AI can enhance productivity for power users and project leaders, freeing them to focus on high-impact strategic work.
Go-to-Market Strategy
A core focus of her career, she develops and executes GTM and integrated marketing strategies to help organizations and customers win together.
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Career

Work history

9-2024
Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing
AMD
8-2023 - 10-2024
Group Manager/Director, WW Consumer GTM Strategy & Campaigns-Strategic Partners
AMD
11-2020 - 9-2023
WW GTM Marketing Strategy Lead
AMD
4-2018 - 4-2020
Senior Marketing Communications Lead/Director (Prime8/Simplicity Consultant)
Microsoft
9-2016 - 4-2018
Head of Amazon Channels PR & Sr. Global Communications Manager
Amazon
In the press

Media appearances

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Education
Associate of Arts - AA
Arizona State University
Bachelor of Science (BS) with Honors
University of Phoenix
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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