Erica Zelaya

Captain
DISC Type : DS

Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing at AMD

Greater Seattle Area, United States

Overview

Erica Zelaya is a marketing director at AMD, specializing in global go-to-market strategies and strategic partnerships, particularly with Microsoft. She leverages a robust PR and media background to drive brand success. Colleagues describe her as a visionary leader who brings clarity, structure, and a strong sense of ownership to her projects.

She is a forward-thinking individual who believes that continuous improvement is the only path forward. Her writing suggests she values self-reliance, personal growth, and strong friendships as essential components for navigating lifes challenges and achieving fulfillment.

One colleague noted that her last name, Zelaya, sounds like that of a comic book hero.

Personality Overview

Dynamic But Sincere

Decisive But Calm

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

AI for Productivity
Writes about how AI can enhance productivity for power users and project leaders, freeing them to focus on high-impact strategic work.
Go-to-Market Strategy
A core focus of her career, she develops and executes GTM and integrated marketing strategies to help organizations and customers win together.
Empowering Creators
Highlights how technology, like AMD's AI processors, can unlock creative potential for professionals in fields like 3D design and digital editing.

Media Appearances

Erica has no verified media appearances

Work History

9-2024
Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing at AMD
8-2023 - 10-2024
Group Manager/Director, WW Consumer GTM Strategy & Campaigns-Strategic Partners at AMD
11-2020 - 9-2023
WW GTM Marketing Strategy Lead at AMD
4-2018 - 4-2020
Senior Marketing Communications Lead/Director (Prime8/Simplicity Consultant) at Microsoft
9-2016 - 4-2018
Head of Amazon Channels PR & Sr. Global Communications Manager at Amazon

Education

Associate of Arts - AA from Arizona State University
Bachelor of Science (BS) with Honors from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Seattle Area, United States Job Level : N/A Designation : Group Manager/Director, WW ISV Partnerships, Microsoft Client & Commercial Channel Marketing at AMD
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Erica

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Erica take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Erica

Personality Compatibility


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