Erich Twachtman

Examiner
DISC Type : cs

SVP, CVS Health and President, Aetna Commercial Regions at Aetna, a CVS Health Company

Greater Hartford, United States

Overview

Erich is a seasoned healthcare executive at Aetna, a CVS Health company, where he has held progressively senior leadership roles for over two decades. He specializes in P&L management and spearheads revenue expansion across the companys commercial sectors. He holds an MBA from RPI Lally School of Management.

Outside of his executive career, Erich was a dedicated student-athlete at Saint Michaels College. He was a member of the mens lacrosse team and demonstrated early leadership skills by serving as the teams captain during his senior year. He also follows leading business publications.

Unique fact: Erich was the captain of the mens lacrosse team at Saint Michaels College.

Personality Overview

Unexpressive

Overcautious

Status Quo Seeker

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They are thorough and always follow a systematic approach.

Topics They Care About

Healthcare Innovation
He shows keen interest in leveraging technology like AI-driven programs and mobile apps to personalize member care and improve the overall healthcare experience.
Public Sector Health
Has deep expertise from his prior role as Head of Public and Labor and engages with public officials at events like the National Association of Counties conference.
Middle Market Growth
Leads initiatives focused on this key business segment, recently convening a leadership summit to drive strategy and sustained profitability.

Media Appearances

Erich has no verified media appearances

Work History

6-2024
SVP, CVS Health and President, Aetna Commercial Regions at Aetna, a CVS Health Company
5-2024
Board Member at Banner|Aetna
8-2023 - 6-2024
Vice President, Regional Large Group Segments at Aetna, a CVS Health Company
1-2019 - 12-2023
Vice President, Head of Public and Labor Segment at Aetna, a CVS Health Company
5-2018 - 12-2023
Board Member at Sutter Health | Aetna

Education

Master of Business Administration (MBA) from RPI Lally School of Management
Bachelor of Science (BS) from Saint Michael's College

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Hartford, United States Job Level : Leadership Designation : SVP, CVS Health and President, Aetna Commercial Regions at Aetna, a CVS Health Company
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Insights For Selling To Erich

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erich is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erich

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erich move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Erich take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Erich

Personality Compatibility


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