Erick Santos

Critic
DISC Type : C

Sales Manager - Unidade de Negócios Caracterização/Solutions at Anton Paar Brasil

São Paulo, São Paulo, Brazil

Overview

Erick Santos is a Sales Manager at Anton Paar Brasil with extensive experience in the technical sales of complex engineering and scientific equipment. Holding a Masters degree from the Escola Politécnica da USP and an MBA from Ibmec, he combines deep technical knowledge with commercial and business management skills.

He has a background in academia, with prior experience in delivering theoretical-practical training and teaching at both the technical and university levels.

Personality Overview

Information Seeker

ROI Driven

Objective Thinker

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Scientific Instrumentation
Manages and sells a wide range of advanced analytical instruments, including those for surface properties, X-ray analysis (SAXS), and spectroscopy (FTIR, Raman).
Technical Sales
His career is centered on the entire technical sales cycle, from prospecting and application studies to providing technical support for high-complexity equipment.
Commercial Management
Leads business units at Anton Paar Brasil, focusing on commercial strategy, business management, and guiding sales teams for specific product lines like rheology.

Media Appearances

Erick has no verified media appearances

Work History

12-2021
Sales Manager - Unidade de Negócios Caracterização/Solutions at Anton Paar Brasil
12-2021 - 1-2024
Sales Manager - Linha de Produto Reologia at Anton Paar Brasil
9-2018 - 12-2021
Technical Sales Representative - Propriedades Mecânicas, AFM e SAXS at Anton Paar Brasil
9-2011 - 9-2018
Vendedor Técnico e Especialista de Aplicações at Importacao Industria E Comercio Ambriex S A
9-2008 - 1-2010
Analista de Processos Industriais at Electroman

Education

2020 - 2022
Master of Business Administration - MBA from Ibmec
2013 - 2017
Mestrado from Escola Politécnica da USP

More Information

Social Presence :

Prographics :

Exp : 17 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sales Manager - Unidade de Negócios Caracterização/Solutions at Anton Paar Brasil
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Insights For Selling To Erick

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erick is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Erick

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Erick move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Erick take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Erick

Personality Compatibility


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