Erik is a brand strategy manager at A. P. Moller - Maersk, leveraging an extensive eight-year background from Ford Motor Company in sales and business development. He holds an MBA from Copenhagen Business School, which he pursued to pivot into a global career.
Driven by a lifelong goal to live abroad and work with diverse cultures, Erik transitioned his career from the US automotive industry to the global logistics sector in Denmark. Before his corporate career, he gained experience at a construction startup.
He strategically turned his MBA internship at Maersk into a full-time role by proactively networking and applying for the position before it was advertised externally.
Erik Catton
Corporate Brand Strategy and Positioning Manager at A.P. Moller - Maersk
Copenhagen, Capital Region of Denmark, Denmark
Overview
Topics They Care About
Global Brand Strategy
Manages corporate brand strategy for Maersk and previously worked for the global brand Ford. His MBA was a catalyst to pursue a global career.
Agency Collaboration
Values outsourcing to external agencies for "fresh ideas" and creative strategy on large-scale projects, balancing internal and external resources.
MBA Career Pivots
Actively speaks about his experience using an MBA to transition industries and locations, and how to convert internships into full-time employment.
Media Appearances
Erik has no verified media appearances
Work History
8-2022
Corporate Brand Strategy and Positioning Manager at A.P. Moller - Maersk
8-2019 - 9-2021
Global Brand Strategist at Ford Motor Company
9-2017 - 7-2019
Business Development Specialist at Ford Motor Company
6-2016 - 9-2017
FCSD / Aftersales Zone Manager at Ford Motor Company
9-2013 - 4-2015
Sales Zone Manager at Ford Motor Company
7-2010 - 8-2013
General Contractor Reporter at BidClerk
Education
9-2021 - 2022
Master of Business Administration - MBA from Copenhagen Business School
2005 - 2009
Bachelors degree from Miami University
More Information
Social Presence :
Prographics :
Exp : 14
Location : Copenhagen, Capital Region of Denmark, Denmark
Job Level : Middle
Designation : Corporate Brand Strategy and Positioning Manager at A.P. Moller - Maersk
