Erik Robertson

Inspirer
DISC Type : di

Managing Partner at Nordic Game Ventures AB - Nordic Game Fund Management Oy

Greater Malmö Metropolitan Area, Sweden

Overview

Erik is a venture capital investor and the founder of the Nordic Game conference, Europes largest for developers. An entrepreneur in the games industry since 1997, he co-founded key trade bodies like the European Games Developer Federation and has published research on entrepreneurship. He holds both a BA and BBA from Lund University.

A lifelong gamer who was skilled at the arcade classic Defender, Erik recently retired from active game development after 25 years. He describes himself as never having had a "proper job," preferring to build his own businesses. His interests include classic American cars, and he enjoys working on his 1973 Corvette.

Unique fact: He runs "serious fantasy real estate projects" in the 900-year-old twin cities of Skanör med Falsterbo.

Personality Overview

Confident & Optimistic

Decisive

Fast Adopter

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Games Industry Policy
Co-founded the European Games Developer Federation to represent developer interests in Brussels and hosts Games Policy Summits at his conference.
Venture Investing
As Managing Partner of Nordic Game Ventures, he invests in early-stage Nordic game companies and serves on a funding jury for the European Innovation Council.
Supporting Entrepreneurs
Has supported thousands of entrepreneurs, founded an advisory organization for start-ups, and has published internationally on entrepreneurship research.

Media Appearances

Erik has no verified media appearances

Work History

5-2018
Managing Partner at Nordic Game Ventures AB - Nordic Game Fund Management Oy
4-2018
Jury Member, EIC Accelerator Interviews at European Innovation Council and SMEs Executive Agency (EISMEA)
1-2017
Managing Director at Skanör med Falsterbo stads fastighets AB
12-2010 - 4-2014
Founder and Chairman at Nyföretagarcentrum Öresund
1-2006 - 12-2015
Board Member etc. at Media Evolution

Education

1981 - 1988
BBA from Lund University
1977 - 1978
Class of '78 from Faribault Senior High School

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Malmö Metropolitan Area, Sweden Job Level : Mid-senior Designation : Managing Partner at Nordic Game Ventures AB - Nordic Game Fund Management Oy
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Erik

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Erik take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Erik

Personality Compatibility


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