Felix LaHaye

Questioner
DISC Type : c

Investor + Advisor at Talon Esports

Los Angeles, California, United States

Overview

Felix LaHaye is a pioneering digital media entrepreneur recognized on Forbes and Inc.s "30 Under 30" lists. He is the founder of United Esports, a leading gaming marketing firm, and co-founded Open Influence, one of the first and largest influencer marketing companies. He earned his MSc from The London School of Economics and Political Science.

Outside of his primary ventures, Felix is an active investor and board member in the global esports ecosystem, with stakes in organizations like Talon Esports and Meltdown Esports Bars. A lifelong gaming fan, he was previously a performing artist and songwriter, signing his first recording contract at 19 and playing over 200 international shows.

He bought the first-ever paid-for promotional post on Instagram, which led to the creation of his influencer marketing company.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Esports Marketing
As the Founder and CEO of United Esports, his primary focus is connecting brands with Gen-Z and Millennial audiences through authentic gaming and esports campaigns.
Influencer Economy
Co-founded Open Influence (formerly InstaBrand), one of the original and largest influencer marketing platforms, defining the now multi-billion dollar industry.
Gaming as Culture
He frequently speaks on gaming being the most important cultural and entertainment medium for younger generations, comparing its current influence to that of MTV in the 1980s.

Media Appearances

Podcast #253: Felix LaHaye, United Esports, Influencer Marketing, Esports Venture Capital, Meltdown Esports Bars. Featured in The Business of Esports

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Exploring Life & Business with Felix LaHaye of United Esports. Featured in Voyage LA Magazine

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Gaming And Esports In The Mainstream: Felix LaHaye Of United Esports Seizes The Opportunity. Featured in Forbes

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Work History

6-2020
Investor + Advisor at Talon Esports
2-2020
Board Member at Meltdown Bars
2018
Founder at United Esports
2018
Economics and Marketing at LA-SER Research US
2-2013
Co-Founder at Open Influence (formerly InstaBrand)

Education

2009 - 2010
MSc from The London School of Economics and Political Science (LSE)
2009 - 2010
MSc from Yale University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles, California, United States Job Level : Leadership Designation : Investor + Advisor at Talon Esports
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Insights For Selling To Felix

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Felix is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Felix

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Felix move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Felix take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Felix

Personality Compatibility


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