Erik Robins

Observer
DISC Type : ci

Director of Engineering at Yanfeng Automotive Safety Systems Co., Ltd.

Detroit Metropolitan Area, United States

Overview

As Director of Engineering at Yanfeng Safety Systems, Erik leads a North American team in developing advanced airbag systems. A graduate of Old Dominion University with over 28 years of experience, he has dedicated his career to advancing technologies that prioritize human safety and operational efficiency.

He is an inventor on multiple patents, including a "Vehicle pillar trim panel assembly" designed for covering expandable side-curtain airbags.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Automotive Safety
With over 28 years of experience, he leads a team developing advanced airbag systems and holds multiple patents for vehicle safety components.
Engineering Leadership
He manages a multidisciplinary North American engineering team and actively posts about hiring new CAD and CAE engineers for his group.
Technology Innovation
Demonstrates a passion for creating novel solutions by being a listed inventor on multiple patents for vehicle safety systems.

Media Appearances

Erik has no verified media appearances

Work History

9-2024
Director of Engineering at Yanfeng Automotive Safety Systems Co., Ltd.
4-2022 - 10-2024
Restraints Chief Engineer at Yanfeng Automotive Safety Systems Co., Ltd.
5-2019 - 4-2022
Restraints Supervisor at Ford Motor Company
10-2016 - 5-2019
Design and Release Engineer at Ford Motor Company
9-2016
Senior Project Engineer at Nissan Motor Corporation

Education

1990 - 1995
Education details unavailable from Old Dominion University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Detroit Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Engineering at Yanfeng Automotive Safety Systems Co., Ltd.
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Insights For Selling To Erik

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erik is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Erik

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Erik move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Erik take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Erik

Personality Compatibility


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