Erika Karch

Questioner
DISC Type : c

VP Category Management & Integrated marketing at Masco Canada

Greater Toronto Area, Canada

Overview

Erika has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

11-2025
VP Category Management & Integrated marketing at Masco Canada
5-2022
VP Marketing, E-Commerce & Communications at Masco Canada
5-2019 - 5-2022
VP Marketing, Product Mgmt, Retail Sales, E-commerce at Masco Canada
6-2014
Sales Strategy Vice President North America Health & Beauty at Procter & Gamble
Gillette Market Strategy & Planning Vice President North America at Procter & Gamble

Education

Bachelor of Commerce - Marketing from Haskayne School of Business
Ontario OAC from Neuchâtel Junior College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Greater Toronto Area, Canada Job Level : Senior Designation : VP Category Management & Integrated marketing at Masco Canada
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Erika

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Erika take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Erika

Personality Compatibility


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