Erika Magder, FDIP

Critic
DISC Type : C

Director Trade and Investment - Canada at Arizona Commerce Authority

Montreal, Quebec, Canada

Overview

Erika Magder is a market strategist and Executive Vice President of Global Sales at ResearchFDI, with over 20 years of experience in economic development. Fluent in English and French, she manages global business intelligence and lead generation for international clients and holds a Bachelor of Commerce from Queens University. Colleagues describe her as a motivated, hard-working leader.

Erika is an avid world traveler, recently visiting Iceland and Cannes, France. She is an active public speaker, participating in panels and conferences on foreign direct investment in locations like Angola and across Ontario. She leverages her travel to connect with new people and explore different cultures, often sharing her experiences online.

In late 2025, Erika was appointed to the Board of Directors for the Bermuda Business Development Agency.

Personality Overview

Objective Thinker

Precise

Critic

They are quite likely to negotiate on pricing or other key terms.  They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Foreign Direct Investment
Her entire career is focused on FDI, leading global sales at a specialized firm and speaking internationally on how global investment flows are reshaping markets.
Emerging Markets
She has spoken at the AEZO Summit in Angola and predicts a shift in FDI flows towards Asia and Africa, highlighting their opportunities for investment.
Critical Minerals
She predicts a surge of FDI into critical minerals like lithium and cobalt, as the world transitions to clean energy and advanced technologies.

Media Appearances

ResearchFDI, Inc. Announces Appointment of Erika Magder, Vice President, Global Sales Products. Featured in ResearchFDI

See Now

Work History

3-2024
Director Trade and Investment - Canada at Arizona Commerce Authority
9-2020 - 6-2023
In-Market Representative at West Midlands Growth Company
10-2018
Executive Vice President, Global Sales at ResearchFDI
6-2010 - 10-2018
Director Business Development at TransPerfect
4-2009 - 6-2010
VP North America at East and West Midlands

Education

2000 - 2003
BCOMM from Queen's University
Business/Commerce from Dawson College

More Information

Social Presence :

Prographics :

Exp : 23 Location : Montreal, Quebec, Canada Job Level : Mid-senior Designation : Director Trade and Investment - Canada at Arizona Commerce Authority
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Erika

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Erika take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Erika

Personality Compatibility


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