Erika Sheby

Commander
DISC Type : D

Director; Care Operations at The New York Times

New York, New York, United States

Overview

Erika has no verified overview

Personality Overview

Candid & Clear

Decisive

Strong-Willed

They respond better to strong and respectful interactions.  They like to move fast and expect the same from others. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

1-2020
Director; Care Operations at The New York Times
3-2018 - 1-2020
Senior Marketing Manager Engagement and Retention at The New York Times
3-2016 - 2-2018
Marketing Manager Engagement and Retention at The New York Times
1-2007 - 5-2015
Senior Marketing Manager at American Express Publishing
2006 - 2007
Marketing Manager - Agency at Time Inc. (Time4 Media division)

Education

1997 - 2000
Bachelor's degree from University at Albany

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Director; Care Operations at The New York Times
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erika

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Erika take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Erika

Personality Compatibility


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