Erika Tervelt

Inspirer
DISC Type : id

Vice President of Merchandising at PetSmart

Greater Phoenix Area, United States

Overview

Erika has no verified overview

Personality Overview

Achievment Oriented

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

3-2024
Vice President of Merchandising at PetSmart
11-2021 - 3-2024
Vice President Of Merchandising Operations at PetSmart
2-2018 - 11-2021
Sr Director Merchandising at PetSmart
10-2015 - 2-2018
Sr Buyer at PetSmart
2-2014 - 9-2015
Buyer at Target

Education

2003 - 2007
Bachelor's degree from University of Wisconsin-La Crosse

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Phoenix Area, United States Job Level : Senior Designation : Vice President of Merchandising at PetSmart
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Erika

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Erika take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Erika

Personality Compatibility


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