Erika (Yanez) Williford in

Erika (Yanez) Williford

Enthusiast · DISC type i
Marketing & Communications Director at Doeren Mayhew
📍 Houston, Texas, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
16 Years
Current Role
Marketing & Communications Director
Job Level
Mid-senior
Location
Houston, Texas, United States
Personality Overview

How Erika shows up

Optimistic
Consensus Focused
Non-Confrontational

They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Priorities

Topics Erika cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2022
Marketing & Communications Director
Doeren Mayhew
10-2021 - 10-2022
Senior Marketing & Communications Manager
Doeren Mayhew
2-2016 - 10-2021
Marketing & Communications Manager
Doeren Mayhew
10-2013 - 2-2016
Public Relations & Promotions Associate
Children's Museum of Houston
1-2010 - 9-2013
Senior Marketing Associate (2012 - 2013), Marketing Associate (2010 - 2012)
Doeren Mayhew
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2004 - 2008
Public Relations/Advertising with an emphasis on Political Science
University of Houston
Social presence
in
Behavioral profile

DISC profile (public)

i

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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