Erika (Yanez) Williford

Enthusiast
DISC Type : i

Marketing & Communications Director at Doeren Mayhew

Houston, Texas, United States

Overview

Erika has no verified overview

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Erika has no verified topics they care about

Media Appearances

Erika has no verified media appearances

Work History

10-2022
Marketing & Communications Director at Doeren Mayhew
10-2021 - 10-2022
Senior Marketing & Communications Manager at Doeren Mayhew
2-2016 - 10-2021
Marketing & Communications Manager at Doeren Mayhew
10-2013 - 2-2016
Public Relations & Promotions Associate at Children's Museum of Houston
1-2010 - 9-2013
Senior Marketing Associate (2012 - 2013), Marketing Associate (2010 - 2012) at Doeren Mayhew

Education

2004 - 2008
Public Relations/Advertising with an emphasis on Political Science from University of Houston

More Information

Social Presence :

Prographics :

Exp : 16 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Marketing & Communications Director at Doeren Mayhew
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Insights For Selling To Erika

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erika is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erika

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Erika move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Erika take some risk or not?

  • They can take some low-probability risks if needed.

You And Erika

Personality Compatibility


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