Erin Booth Derbas

Examiner
DISC Type : sc

Board Observer at Dimensional Fund Advisors

Palo Alto, California, United States

Overview

Erin Booth Derbas is a startup investor and family office professional with experience as a founder and CEO. A graduate of Stanfords MBA program and Georgetown University, she has a background in venture capital, serving as an investor at Founders Factory and Dorm Room Fund, and now as a Board Observer at Dimensional Fund Advisors.

Her professional focus extends to philanthropy, a core part of her current activities. She has a demonstrated interest in the beauty industry and supporting student entrepreneurs, as seen through her previous roles and investments.

She co-founded Expertly, a platform for beauty professionals that was backed by corporate giant LOréal.

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Startup Investing
Has extensive experience as an investor with Founders Factory and Dorm Room Fund, focusing on pre-seed and early-stage companies.
Beauty Tech
Co-founded and led Expertly, a venture-backed platform specifically for beauty and skincare professionals.
Entrepreneurship
Experienced the founder journey firsthand as the Co-founder & CEO of Expertly, giving her a deep understanding of startup challenges.

Media Appearances

Erin has no verified media appearances

Work History

7-2023
Board Observer at Dimensional Fund Advisors
2-2020 - 12-2022
Co-founder & CEO at Expertly
2-2020 - 5-2021
Entrepreneur In Residence at Founders Factory
2-2019 - 2-2020
Investor, Retail & Beauty at Founders Factory
6-2017 - 8-2017
Summer Associate, Venture Team at Crosslink Capital

Education

2016 - 2018
Master of Business Administration - MBA from Stanford University Graduate School of Business
2008 - 2012
Bachelor’s Degree from Georgetown University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Palo Alto, California, United States Job Level : N/A Designation : Board Observer at Dimensional Fund Advisors
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Erin

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Erin take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Erin

Personality Compatibility


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