Erin Castro

Initiator
DISC Type : Di

Consultant for Microsoft Global GDC Team at Derflan, Inc.

San Luis Obispo, California, United States

Overview

Erin Castro is a strategic and creative marketing leader with over 20 years of experience in the high-tech sector. A graduate of Northeastern University, she specializes in building strategic partnerships, developing GTM plans, and streamlining processes. People often describe her as resourceful, creative, and resilient.

Based on her social media activity, Erin appears to be a dog lover, specifically of dachshunds, having posted about her wiener dog, Oscar, winning an event.

She grew web traffic by 400% and new contacts by 885% year-over-year in a previous role.

Personality Overview

Risk-Accepting

Friendly Challenger

Conviction Driven

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Strategic Partnerships
She has extensive experience developing strategic alliance programs and partner marketing initiatives at companies like Lingk and MINDBODY, contributing to significant revenue growth.
Go-to-Market Strategy
In multiple roles as Head of Marketing, she has created and executed GTM plans for new products, software, and entire portfolios.
Process Improvement
A self-described "scrappy self-starter, " she focuses on streamlining processes and identifying gaps and redundancies to create efficiency, as seen in her work with Microsoft's marketplace.

Media Appearances

Erin has no verified media appearances

Work History

7-2024
Consultant for Microsoft Global GDC Team at Derflan, Inc.
9-2022 - 2-2024
Head of Product Marketing at FORT Robotics
1-2022 - 8-2022
Head Of Marketing at Neo.Tax
9-2020 - 12-2021
Head of Marketing and Partnerships at Lingk
7-2016 - 4-2020
Head of Consumer Partnerships, Partner Marketing at MINDBODY, Inc.

Education

Bachelor of Science (BS) from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 21 Location : San Luis Obispo, California, United States Job Level : Senior Designation : Consultant for Microsoft Global GDC Team at Derflan, Inc.
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Erin

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Erin take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Erin

Personality Compatibility


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