Erin Kirkpatrick

Initiator
DISC Type : Di

Senior Director, Customer Marketing at Lyra Health

San Francisco Bay Area, United States

Overview

Erin has no verified overview

Personality Overview

Friendly Challenger

Conviction Driven

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

4-2023
Senior Director, Customer Marketing at Lyra Health
6-2021 - 2023
Head of Marketing at Pine Park Health
12-2020 - 4-2021
Vice President Marketing at Carrum Health
12-2019 - 12-2020
Head of Marketing at Carrum Health
6-2018 - 12-2019
Senior Manager, Strategy & Lifecycle Marketing at One Medical

Education

BA from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Senior Director, Customer Marketing at Lyra Health
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Erin

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Erin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Erin

Personality Compatibility


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