Erin Lantz

Inspirer
DISC Type : di

Board Member at Meritage Homes

Austin, Texas, United States

Overview

Erin Lantz is a technology executive with over 20 years of experience scaling businesses in the real estate and financial services industries for companies like Zillow and Bank of America. As Chief Revenue Officer at Ethos, she leads go-to-market strategy. She holds an MBA from Harvard Business School.

Outside of her primary executive functions, Erin is committed to fostering the next generation of business leaders. She is a member of the NextGen Board Leaders Advisory Council and actively serves as a mentor for onBoarding Women, an organization dedicated to placing women on company boards.

She grew Zillows mortgage business from approximately $1 million in revenue to over $100 million during her tenure.

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Scaling GTM Strategy
As CRO at Ethos and former GM at Zillow, her career has focused on building and scaling go-to-market operations for major tech and financial services companies.
Fintech & Insurtech
Leads efforts at Ethos to modernize the life insurance industry and serves on the board of Blend, a digital banking solutions provider, showing deep involvement in financial technology.
Corporate Governance
Serves on the boards of multiple public companies (Blend, Meritage Homes), chairing compensation committees and serving on audit committees, indicating expertise in corporate oversight.

Media Appearances

Erin has no verified media appearances

Work History

10-2024
Board Member at Meritage Homes
1-2023
Board Member at Blend
7-2021 - 12-2022
Board Member at Shelter Acquisition Corp
4-2020
Chief Revenue Officer at Ethos Life
10-2019 - 4-2020
Advisor at Zillow Group

Education

2005 - 2007
MBA from Harvard Business School
1997 - 2001
BA from University of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 22 Location : Austin, Texas, United States Job Level : Leadership Designation : Board Member at Meritage Homes
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Erin

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Erin take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Erin

Personality Compatibility


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