Erin Nikaido

Evaluator
DISC Type : DSC

Vice President Brand Creative & Marketing Operations and Production at Madewell

Brooklyn, New York, United States

Overview

Erin has no verified overview

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

6-2024
Vice President Brand Creative & Marketing Operations and Production at Madewell
Executive Director of Creative Production, Anthropologie Group (Fashion, Living, Weddings & Terrain) at Anthropologie
Senior Director of Creative Production, Anthro Fashion, Anthro Living and Anthro Weddings at Anthropologie
Senior Director of Creative Production, Anthro Fashion and Anthro Living at Anthropologie
Director of Production, Global Advertising at Ralph Lauren

Education

2000 - 2004
Bachelor of Arts - BA from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 1 Location : Brooklyn, New York, United States Job Level : Senior Designation : Vice President Brand Creative & Marketing Operations and Production at Madewell
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Erin

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Erin take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Erin

Personality Compatibility


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