Erin Percival Carter, Ph.D.

Questioner
DISC Type : c

Associate Professor of Marketing at University of Maine

Orono, Maine, United States

Overview

Erin has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

6-2025
Associate Professor of Marketing at University of Maine
4-2021
Co-Founder and Director at Business, Agriculture, and Rural Development (BARD) Institute
8-2017 - 7-2025
Assistant Professor Of Marketing at University of Maine
8-2017
Co-Owner and Operator at Steamboat Shire LLC
7-2012 - 6-2017
PhD in Marketing at University of Colorado at Boulder

Education

2012 - 2017
PhD from University of Colorado Boulder - Leeds School of Business
2006 - 2010
Bachelor of Science from University of Wyoming

More Information

Social Presence :

Prographics :

Exp : 13 Location : Orono, Maine, United States Job Level : Leadership Designation : Associate Professor of Marketing at University of Maine
URL has been copied!

Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Erin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Erin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Erin

Personality Compatibility


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