Erin Smith

Observer
DISC Type : ci

Sr. Vice President, Marketing at Stone Brewing

Oceanside, California, United States

Overview

Erin has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Erin has no verified topics they care about

Media Appearances

Erin has no verified media appearances

Work History

4-2023
Sr. Vice President, Marketing at Stone Brewing
2-2021 - 4-2023
Vice President Marketing at Stone Brewing
7-2020 - 2-2021
Senior Director, Marketing at PAX Labs, Inc.
6-2019 - 7-2020
Director Of Brand Marketing at PAX Labs, Inc.
1-2017 - 6-2019
Marketing Director, Wine & Spirits Innovation at Constellation Brands

Education

2002 - 2006
Bachelor of Science (B.S.) from University of California, Berkeley
2002 - 2006
Bachelor of Arts (B.A.) from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 17 Location : Oceanside, California, United States Job Level : Leadership Designation : Sr. Vice President, Marketing at Stone Brewing
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Insights For Selling To Erin

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Erin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Erin move?

  • They like to analyze well and then make their decisions.
  • Can Erin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Erin

Personality Compatibility


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