Erlinda A.

Inquirer
DISC Type : cd

Investor at JLL Spark

New York, New York, United States

Overview

Erlinda is a venture capital investor at JLL Spark, focusing on early-stage startups at the intersection of commercial real estate and technology. Her expertise spans fintech, capital markets, agentic AI, and digital infrastructure. She holds an MBA from Yale University and has completed a program at Stanford University.

Personality Overview

Judgemental

Hard To Convince

Upfront

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

AI in Real Estate
Her current focus includes AI agents for workflow efficiency, and she recently highlighted a portfolio company using AI to transform property management.
Fintech & Capital Markets
A core theme throughout her career, with deep experience in sourcing and investing in B2B fintech startups for strategic growth.
Supporting Female Founders
Previously scouted for female-led startups and actively promotes and supports female-founded companies in her portfolio and network.

Media Appearances

JLL Spark Investor: Erlinda Arriola. Featured in JLL Spark Blog

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Spark Notes with a feature on JLL Spark investor Erlinda Arriola. Featured in JLL Spark Newsletter

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Work History

10-2024
Investor at JLL Spark
2022 - 10-2024
Investment Director - Fitch Ventures at Fitch Ratings
2019 - 2022
Investment Principal - Fitch Ventures at Fitch Ratings
2019 - 2024
HearstLab Scout at Hearst
2017 - 2017
Sustainable Finance Program at WBCSD – World Business Council for Sustainable Development

Education

Master of Business Administration (MBA) from Yale University
SIGM from Stanford University

More Information

Social Presence :

Prographics :

Exp : 14 Location : New York, New York, United States Job Level : N/A Designation : Investor at JLL Spark
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Insights For Selling To Erlinda

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Refer to testimonials from others in similar positions

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erlinda is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Erlinda

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Erlinda move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Erlinda take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Erlinda

Personality Compatibility


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