Erlinda A.

Investor at JLL Spark

📍 New York, New York, United States

Erlinda is a venture capital investor at JLL Spark, focusing on early-stage startups at the intersection of commercial real estate and technology. Her expertise spans fintech, capital markets, agentic AI, and digital infrastructure. She holds an MBA from Yale University and has completed a program at Stanford University.

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Experience

14 Years

Current Role

Investor

Location

New York, New York, United States

Personality Overview

How Erlinda shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Erlinda cares about

AI in Real Estate

Her current focus includes AI agents for workflow efficiency, and she recently highlighted a portfolio company using AI to transform property management.

Fintech & Capital Markets

A core theme throughout her career, with deep experience in sourcing and investing in B2B fintech startups for strategic growth.

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Career

Work history

10-2024

Investor

JLL Spark

2022 - 10-2024

Investment Director - Fitch Ventures

Fitch Ratings

2019 - 2022

Investment Principal - Fitch Ventures

Fitch Ratings

2019 - 2024

HearstLab Scout

Hearst

2017 - 2017

Sustainable Finance Program

WBCSD – World Business Council for Sustainable Development

In the press

Media appearances

JLL Spark Investor: Erlinda Arriola. Featured in JLL Spark Blog

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Spark Notes with a feature on JLL Spark investor Erlinda Arriola. Featured in JLL Spark Newsletter

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Education

Master of Business Administration (MBA)

Yale University

SIGM

Stanford University

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

More profiles

Discover additional public profiles from our index.

Sleeta Howell

Administrative Assistant

President, Property Management Technologies Group

JLL

Ali Sedaghat

Senior Business Development Manager

Genuen

Selling to Erlinda?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

Free. Takes 10 seconds. No card.

During a call or a meeting

Ask them questions confidently while doing discovery, don’t be apologetic

DON'T

Don't try too hard to get friendly, let it happen with time

Make sure that you you respond to any queries from them quickly

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: Speaking in a slightly hesitant manner, and seeking their permission at the start through a negation can get you a chance.

Pace: Speak slightly fast, especially if you tend to be calm and confident. Sound like a ‘knows their domain’ person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: To the point, measured

Length of mail: Very Short

Salutation: No Greeting: No. Tone of words: Confident, direct. Bullet points: Could use. Closing line: Clearly state your ask. Complimentary close: None or standard. Overall messaging: Focused on measurable results

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Erlinda fast: Belief in the product plays an important role, followed by objective proof and testimonials.

How fast will Erlinda move? They are neither the fastest decision makers nor the slowest.

Reveal the closing strategyFree. 10 seconds.

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