Ernesto Rodriguez Leal

Inquirer
DISC Type : dc

Executive Director - Center for Applied Aquaculture Innovation at CAAI

Mexico City Metropolitan Area

Overview

Ernesto Rodriguez Leal is a senior executive with over 25 years of experience leading innovation and transformation initiatives. He is the Executive Director for the Center for Applied Aquaculture Innovation (CAAI), leveraging his PhD and background in robotics, SaaS, and product development to drive growth. People who have worked with him describe him as a highly accessible, devoted, and enthusiastic leader and mentor.

His professional focus has evolved from robotics and mechatronics to SaaS product leadership and, most recently, to regenerative aquaculture and ocean health. He is passionate about building global alliances that unite scientists, entrepreneurs, and communities to solve critical environmental and food security challenges. This mission drives his work at the CAAI.

He holds a patent for an electrical-current-based blood extraction and analysis system, showcasing his deep-rooted expertise in applying technology to solve complex problems.

Personality Overview

ROI Conscious

Upfront

Demanding

They respond well to confident salespeople.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Regenerative Aquaculture
As Executive Director of CAAI, his primary focus is on advancing scientific and technological innovations in warm-water regenerative aquaculture to restore marine ecosystems and support coastal communities.
Ocean Health
He is a vocal advocate for moving beyond sustainability to regenerative models that actively improve ocean health and biodiversity, a core mission of his current role.
Innovation Ecosystems
His career demonstrates a pattern of building innovation platforms from the ground up, creating processes and governance to foster growth, and scaling new ventures.

Media Appearances

Ernesto has no verified media appearances

Work History

12-2024
Executive Director - Center for Applied Aquaculture Innovation at CAAI
4-2023 - 12-2024
Co-founder and Chief Product Officer at Ozaru.io
8-2017 - 3-2023
Director R&D-Innovation at Grupo Rotoplas
9-2009 - 7-2017
Associate Professor of Robotics at Tecnológico de Monterrey

Education

2005 - 2009
PhD from King's College London
2012 - 2013
Certificate of Strategy and Innovation from MIT Sloan School of Management

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mexico City Metropolitan Area Job Level : Senior Designation : Executive Director - Center for Applied Aquaculture Innovation at CAAI
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Insights For Selling To Ernesto

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ernesto is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Ernesto

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Ernesto move?

  • Their decision making speed is somewhere in the middle.
  • Can Ernesto take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Ernesto

Personality Compatibility


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