Ernie Rivera

Energizer
DISC Type : I

General Manager at Reyes Coca-Cola Bottling

Whittier, California, United States

Overview

Ernie Rivera is a seasoned Retail Sales and Operations Leader, currently serving as a General Manager at Reyes Coca-Cola Bottling. He oversees sales, marketing, and operations for multiple facilities. A graduate of the University of La Verne, he is also an active community leader.

His role as a Director on the Board of the Rancho Cucamonga Chamber of Commerce highlights his commitment to local business development.

Personality Overview

Imaginative

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are really good at seeing what the long-term impacts of their decisions could be. They are friendly, approachable and love to make new connections.

Topics They Care About

Sales & Operations
His career has centered on leading sales, operations, and merchandising for major Coca-Cola bottling and distribution entities.
Beverage Distribution
As General Manager, he is responsible for the entire operational and sales lifecycle for one of the largest Coca-Cola bottlers.
Community Leadership
He serves as a Director on the Board for the Rancho Cucamonga Chamber of Commerce, indicating a strong interest in local economic growth.

Media Appearances

Ernie has no verified media appearances

Work History

General Manager at Reyes Coca-Cola Bottling
1-2014 - 11-2016
Director Food Service and On- Premise at Coca-Cola Refreshments
1-2010 - 1-2015
Sales Director-Large Format Stores at Coca-Cola Refreshments

Education

Bachelor of Science - BS from University of La Verne

More Information

Social Presence :

Prographics :

Exp : 6 Location : Whittier, California, United States Job Level : Senior Designation : General Manager at Reyes Coca-Cola Bottling
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Insights For Selling To Ernie

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier
  • Be friendly and entertaining in your conversation

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ernie is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Ernie

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Ernie move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Ernie take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Ernie

Personality Compatibility


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