Trent Campbell, MS

Critic
DISC Type : C

General Manager at Reyes Coca-Cola Bottling

Los Angeles Metropolitan Area, United States

Overview

Trent Campbell is the General Manager at Reyes Coca-Cola Bottling, leveraging extensive expertise in sales, marketing, and account management from his long career with Coca-Cola entities. He holds a Master of Science from the USC Marshall School of Business, underscoring his commitment to leadership and strategic execution.

Based in the Los Angeles area, Trent is an active member of the USC alumni community. His interests include staying current with business and financial news, demonstrated by his engagement with platforms like CNBC, reflecting a keen awareness of market dynamics beyond his immediate industry.

Unique Fact: He successfully completed his Master of Science degree while simultaneously holding a senior leadership role at a major bottling company.

Personality Overview

Objective Thinker

Information Seeker

Negotiator

It is very likely that they will negotiate pricing or other important terms.  They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Beverage Sales Leadership
Has a long and successful career in various sales management roles at both The Coca-Cola Company and Reyes Coca-Cola Bottling.
Field Execution Strategy
Previously served as Director of Field Execution for the Los Angeles/Nevada market, showing expertise in operational and on-the-ground sales strategy.
USC Marshall Community
A recent MS graduate and Executive Education alumnus from USC's Marshall School of Business, indicating a strong connection to the school and its network.

Media Appearances

Trent has no verified media appearances

Work History

12-2023
General Manager at Reyes Coca-Cola Bottling
10-2020 - 12-2023
Director, Field Execution at Reyes Coca-Cola Bottling
10-2018 - 9-2020
Sales Manager at Reyes Coca-Cola Bottling
4-2017 - 10-2018
Area Sales Manager at The Coca-Cola Company
3-2016 - 3-2017
District Sales Manager at The Coca-Cola Company

Education

8-2021 - 12-2022
Master of Science - MS from USC Marshall School of Business
Executive Education from USC Marshall School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Los Angeles Metropolitan Area, United States Job Level : Senior Designation : General Manager at Reyes Coca-Cola Bottling
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Insights For Selling To Trent

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Trent is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Trent

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Trent move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Trent take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Trent

Personality Compatibility


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