Ernst Veen

Captain
DISC Type : DS

Fractional CMO at YellowDolphins B.V.

Harderwijk, Gelderland, Netherlands

Overview

Ernst Veen is a Fractional CMO who helps IT and Cybersecurity companies accelerate sales through growth-driven marketing. His background includes senior marketing roles at Tesorion and Microsoft, specializing in the Azure platform. He is often described by colleagues as creative, energetic, pragmatic, and collaborative.

He holds a Bachelor of Commerce from HU University of Applied Sciences Utrecht and is certified in Microsoft Azure Fundamentals, blending marketing acumen with technical product knowledge.

Personality Overview

Decisive But Calm

Output-Driven

Planner & Achiever

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Cybersecurity Marketing
He focuses on helping cybersecurity companies grow and has published articles on using marketing to build customer trust and enhance digital security.
B2B Growth Strategy
His core professional focus is helping tech companies move beyond ad-hoc actions to build a structured marketing engine that generates consistent, high-quality leads.
Building Customer Trust
He believes that in the future, deep connection and trust will be more valuable marketing assets than precision targeting and traditional personalization.

Media Appearances

Ernst has no verified media appearances

Work History

12-2022
Fractional CMO at YellowDolphins B.V.
6-2022 - 12-2022
VP Marketing a.i. at Road
3-2020 - 5-2022
VP Marketing at Tesorion
3-2018 - 2-2020
Product Marketing Manager Azure West Europe at Microsoft
3-2018 - 2-2020
Product Manager Azure at Intwo

Education

9-1997 - 8-2001
Bachelor of Commerce - BCom from HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

More Information

Social Presence :

Prographics :

Exp : 7 Location : Harderwijk, Gelderland, Netherlands Job Level : Leadership Designation : Fractional CMO at YellowDolphins B.V.
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Insights For Selling To Ernst

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ernst is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Ernst

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Ernst move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Ernst take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Ernst

Personality Compatibility


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