Erwin Raphael

Commander
DISC Type : D

Senior Vice President, Global Revenue at Lucid Motors

Brentwood, Tennessee, United States

Overview

Erwin Raphael is the Senior Vice President of Global Revenue at Lucid Motors, overseeing worldwide sales, service, and customer experience. His 30-year career includes key roles at Amazon, Hyundai, and Chrysler, and he was instrumental in launching the Genesis brand as its COO. He holds bachelors degrees in chemistry and applied mathematics from The Ohio State University.

Outside of work, Erwin is a decorated U. S. Army veteran who now serves as an Army Reserve Ambassador for California. He is deeply committed to philanthropy, having co-founded The Lantern Network, a charity that supports young Black leaders, and he serves on the board of UCLA Health Systems.

Unique fact: Erwin served for eight years in the U. S. Army and continues to advocate for military veterans, having established multiple corporate veteran support programs.

Personality Overview

Decisive

Very Quick

Strong-Willed

They prefer to move quickly, and expect the same from others.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Global EV Markets
As SVP of Global Revenue at Lucid, he leads expansion and sales operations across North America, Europe, and the Middle East, as shown by recent facility openings.
Luxury Brand Building
He was a founding executive and COO of Genesis Motor America, where he spearheaded the successful launch and strategic direction of the new luxury brand in the U. S.
Veterans' Affairs
As a decorated Army veteran and current Army Reserve Ambassador, he has a history of establishing employee resource groups to support fellow service members in corporate America.

Media Appearances

Erwin Raphael – Senior Vice President, Revenue. Featured in Lucid Motors

See Now

Work History

11-2025
Senior Vice President, Global Revenue at Lucid Motors
9-2024 - 11-2025
Vice President of Revenue at Lucid Motors
4-2021 - 9-2024
Regional Director Of Operations at AMAZON TRANSPORTATION SERVICES PRIVATE LIMITED
3-2020 - 4-2021
Vice President and Chief Cost Optimization Officer at Hyundai Motor America
2-2019 - 3-2020
Chief Operating Officer at Genesis Motor America

Education

1993 - 1995
Economics from The Ohio State University
1986 - 1989
B.S. from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Brentwood, Tennessee, United States Job Level : Leadership Designation : Senior Vice President, Global Revenue at Lucid Motors
URL has been copied!

Insights For Selling To Erwin

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Objectively showcase the impact that your product creates
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erwin is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Erwin

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Erwin move?

  • If convinced, they can reach decisions quite fast.
  • Can Erwin take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Erwin

Personality Compatibility


Other Lucid Motors Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.