Erwin Raphael in

Erwin Raphael

Commander · DISC type D
Senior Vice President, Global Revenue at Lucid Motors
📍 Brentwood, Tennessee, United States

Erwin Raphael is the Senior Vice President of Global Revenue at Lucid Motors, overseeing worldwide sales, service, and customer experience. His 30-year career includes key roles at Amazon, Hyundai, and Chrysler, and he was instrumental in launching the Genesis brand as its COO. He holds bachelors degrees in chemistry and applied mathematics from The Ohio State University.

Outside of work, Erwin is a decorated U. S. Army veteran who now serves as an Army Reserve Ambassador for California. He is deeply committed to philanthropy, having co-founded The Lantern Network, a charity that supports young Black leaders, and he serves on the board of UCLA Health Systems.

Unique fact: Erwin served for eight years in the U. S. Army and continues to advocate for military veterans, having established multiple corporate veteran support programs.

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Experience
15 Years
Current Role
Senior Vice President, Global Revenue
Job Level
Leadership
Location
Brentwood, Tennessee, United States
Personality Overview

How Erwin shows up

Decisive
Very Quick
Strong-Willed

They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Priorities

Topics Erwin cares about

Global EV Markets
As SVP of Global Revenue at Lucid, he leads expansion and sales operations across North America, Europe, and the Middle East, as shown by recent facility openings.
Luxury Brand Building
He was a founding executive and COO of Genesis Motor America, where he spearheaded the successful launch and strategic direction of the new luxury brand in the U. S.
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Career

Work history

11-2025
Senior Vice President, Global Revenue
Lucid Motors
9-2024 - 11-2025
Vice President of Revenue
Lucid Motors
4-2021 - 9-2024
Regional Director Of Operations
AMAZON TRANSPORTATION SERVICES PRIVATE LIMITED
3-2020 - 4-2021
Vice President and Chief Cost Optimization Officer
Hyundai Motor America
2-2019 - 3-2020
Chief Operating Officer
Genesis Motor America
In the press

Media appearances

Erwin Raphael – Senior Vice President, Revenue. Featured in Lucid Motors
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Education
1993 - 1995
Economics
The Ohio State University
1986 - 1989
B.S.
The Ohio State University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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