Esteban Penaloza Guzmán

Critic
DISC Type : C

President & Chief Financial Officer - Founder at trii

Medellín, Antioquia, Colombia

Overview

Esteban has no verified overview

Personality Overview

Information Seeker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Esteban has no verified topics they care about

Media Appearances

Esteban has no verified media appearances

Work History

3-2020
President & Chief Financial Officer - Founder at trii
8-2014 - 2-2020
Senior Portfolio Manager at Prisma Capital

Education

2021 - 8-2021
Education details unavailable from Y Combinator
1-2020 - 5-2021
Master of Business Administration - MBA from IE Business School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Medellín, Antioquia, Colombia Job Level : Leadership Designation : President & Chief Financial Officer - Founder at trii
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Insights For Selling To Esteban

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Esteban is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Esteban

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Esteban move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Esteban take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Esteban

Personality Compatibility


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