Etan Harmelech

Questioner
DISC Type : c

Senior Vice President of Marketing and Communications at AARP Foundation

Washington, District of Columbia, United States

Overview

Etan serves as the Senior Vice President of Marketing and Communications at AARP Foundation, leading brand and strategic communications. His career, which includes an MBA from the University of Connecticut, features leadership at Hillel International and integrated marketing at ESPN, highlighting his expertise in both commercial and mission-driven organizations.

Etan is deeply committed to community causes. He and his wife co-founded and oversaw a young adult advisory council for the United Mitochondrial Disease Foundation, driven by their personal connection to the cause. He has also been involved in leadership at his local synagogue, Temple Beth Ami.

He made a significant career transition from leading integrated marketing at the major sports brand ESPN to focusing on non-profit work.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Mission-Driven Marketing
Has built a career leading marketing and communications for large non-profits, including AARP Foundation, Hillel International, and the Harold Grinspoon Foundation.
Team Building
Frequently posts about growing his marketing and communications team, emphasizing his search for talented individuals who can create content with real impact and purpose.
Data-Driven Strategy
Has spoken at conferences on how technology and data can empower non-profit organizations, demonstrating an interest in leveraging modern tools for fundraising and outreach.

Media Appearances

Etan has no verified media appearances

Work History

12-2025
Senior Vice President of Marketing and Communications at AARP Foundation
7-2024 - 11-2025
Senior Vice President of Marketing and Communications at Hillel International
1-2018 - 7-2024
Vice President of Marketing and Communications at Hillel International
2-2016 - 12-2017
Director of Marketing, PJ Library at Harold Grinspoon Foundation
2-2014 - 1-2016
Director of Integrated Marketing at ESPN

Education

2005 - 2006
Master's from Northwestern University
2010 - 2013
MBA from University of Connecticut School of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Senior Vice President of Marketing and Communications at AARP Foundation
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Insights For Selling To Etan

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Etan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Etan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Etan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Etan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Etan

Personality Compatibility


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