Ethel Odgaard

Sharpshooter
DISC Type : CD

Commercial Excellence Specialist at Hoyer

Aarhus, Central Denmark Region, Denmark

Overview

Ethel Odgaard is a Commercial Excellence Specialist at Hoyer, focused on optimizing sales processes and strategy execution. With a Masters from Aarhus University and extensive experience at Marel in the food tech sector, she drives efficiency through data analysis and strategic projects. Colleagues describe her as passionate and an outstanding professional.

Ethel has a distinct skill in languages, having previously worked as a freelance interpreter. This background in facilitating communication across different sectors like healthcare and education highlights a unique, people-centric dimension to her analytical and commercial profile.

Unique fact: She worked as a Danish-Spanish interpreter for hospitals, schools, and municipalities.

Personality Overview

Precise But Practical

Fast But Analytical

Thorough Evaluator

They respond better to strong and respectful interactions.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Commercial Excellence
Her current role and expertise focus on refining sales processes, analyzing data to identify trends, and implementing best practices to boost efficiency and effectiveness.
Food Industry Tech
Managed the Axin software solution at Marel, a tool that enhances food safety, traceability, and operational efficiency for food processors in a competitive market.
Strategic Sales
Passionate about implementing and supporting sales strategies that meet targets, reinforced by her certification in "Strategic Selling with perspective" and leadership experience.

Media Appearances

Ethel has no verified media appearances

Work History

4-2025
Commercial Excellence Specialist at Hoyer
1-2022 - 2-2025
Global Manager Product Structure Sales at Marel
9-2016 - 12-2021
Sales Support Manager at Marel
9-2015 - 8-2016
International Sales Coordinator at International Food Science Center A/S
2-2015 - 4-2015
Project Consultant at DAFA A/S

Education

2009 - 2013
Master's Degree from Aarhus University
2015 - 2015
Online Marketing from Bigum&Co

More Information

Social Presence :

Prographics :

Exp : 17 Location : Aarhus, Central Denmark Region, Denmark Job Level : Junior Designation : Commercial Excellence Specialist at Hoyer
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Insights For Selling To Ethel

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ethel is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ethel

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Ethel move?

  • If convinced, they can reach decisions quite fast.
  • Can Ethel take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ethel

Personality Compatibility


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